Advertising on WCLM 1450 AM

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THE P.T.BROWN BROADCAST COMPANY

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The Richmond Soul Radio Network is the largest locally owned African American radio station group in Richmond,Virgina and is perceived as the media group people turn to for reaching and informing the community. A unique variety of programming 24 hours a day and live broadcast over the internet.

     Your company is a valued member of our community and we would like to take this opportunity to work with you.
The objective in any advertising campaign is three fold:

1.Awareness
2. Increase business
3.Maximize results while minimizing

Radio: is designed to accomplish high levels of reach and frequency.
Reach: The number of potencial customers who hear the message
Frequency: How often the customers hear the message.

The combination of the above, through Radio Advertising meets all three objectives-awareness, increased business, low cost per impression and does it efficiently.
The station Format includes Gospel, Soul, Latin, Country, R&B, oldies, Live Talk, Hip Hop and Sports.

For more information contact:

Preston Brown (804)231-0123 Office    (804) 615-2901 Cell
Judy Brown (804) 458-9427
Derrick Williams: (804) 339-9695 E-Mail: derrickwclm@hotmail.com

Wclm Radio 1450AM  3165 Hull Street Richmond,Va 23224
Whap Radio 1340AM  150 South Mesa Drive Hopewell ,Va 23860

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One of America's most loyal and most responsive audiences is the African-American radio listener. The Richmond Soul Radio Network has a captive audience of African-Americans whose preferred medium for news, information, advertising and music is Radio.

     According to ethnic consumer specialists, African-Americans spend more time with radio than any other medium, offering advertisers opportunities to maximize message exposure. In recognition of the importance of this $400 billion market, many US companies seeking growth markets are taking a new look at this potential population segment.

     Here's why the African-American Consumer Market is becoming one of the nation's most sought-after groups:

• The number of affluent African-American households has tripled since 1970.
• The median income of all African-American Families has increased by 250% over a 20-year period.
• Today, 45% of African-Americans own their own homes.
• Increased home ownership stimulates purchase through related items to furnish, decorate and maintain that home.
• One market research company identfies the grouping of African-Americans in a "consumer cluster" as ranking 11th in affluence out of 40 such cluster.
• These affluent African-American consumers are more likely than the average to be: college educated, holding jobs in the administration, health care or education fields.

     As enterprising African-American consumers their increased purchasing power results in:

• Spending heavily on clothing
• remodeling expenditures
• going first class
• using American Express Gold Cards
• saving and investing income

     Don't miss a single opportunity to reach this up-coming consumer group on their preferred medium-Radio

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Broadcast Rates:

Produce Your Own Show:

$35.00 for 15 Minutes
$60.00 for 30 Minutes
$100.00 for 60 Minutes

Commerical Rates:

Monday-Friday
6AM-7PM
$15.00-60 Seconds
$10.00-30 Seconds

7pm-Midnight
$10.00-60 Seconds
$6.00-30-Seconds

Saturday & Sunday
$12.00-60 Seconds
$7.00-30 Seconds

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